Your Culture And Competitive Advantage

68% of business leaders believe that culture is a source of competitive advantage but fewer than 10% report success in creating a high-functioning organization, according to a survey of 365 executives in Europe, Asia, and North America.

Why are so few successful?

Here’s what you need to know: the two things an organization must have to be competitive are resilience and ingenuity. Resilience ensures you have the means to deliver value in today’s dynamic marketplace, despite technological, environmental, or political disruptions that threaten stability. Ingenuity is critical for increasing the likelihood you’ll continue delivering value in the future. The good news is that they are measurable, through Business Ingenuity’s Organizational Alignment survey.

Aligning Your Organization for Resilience & Ingenuity

Basically, aligning your organization comes down to informing people about “how things are done around here” – what they do, and how they do it. This is achieved through the organization’s Strategic Framework, acting as the ‘north star,’ keeping everyone aligned. Let’s take a closer look at the framework.

The Strategic Framework consists of answers to four important questions and how they cohere with one another:

1. What future world unites and inspires us? This defines the company’s VISION.

2. How do we win? This defines the company’s STRATEGY.

3. Who are we? This defines the company’s CULTURE

4. What metrics matter for our success? This defines the company’s PERFORMANCE METRICS.

Conclusion

How would you assess your organization’s alignment? Are you part of the 10% that is creating a high -functioning organization, or part of the 58% that knows the importance of culture but doesn’t know what to do about it? If you are like the majority of executives surveyed, get in touch with us to learn more about what you can do.